Case Study: Arnold & Baldwin achieves faster, compliant property sales with Heighton Agency

Arnold & Baldwin secures 12 sign-ups and 2,445 page visits with Heighton Agency

Arnold & Baldwin, an award-winning firm of RICS Chartered Surveyors, faced the challenge of new Trading Standards legislation requiring property sellers to supply data upfront. They saw this as an opportunity to create a new compliance product suite and partnered with the Heighton Agency to develop a full brand identity and marketing strategy for this new solution.

The Heighton Agency developed the SellSmart brand, including its naming, identity, and a suite of launch collateral. The solution was successfully introduced at a major industry event, resulting in 12 immediate sign-ups and buy-in from 10 partner organizations. The digital campaign also generated over 3,200 website impressions and 2,445 page visits within the first two months, establishing a powerful new revenue stream for the client.

Arnold & Baldwin