Case Study: Gymnamo keeps prices affordable and cuts currency risk with HedgeFlows

Gymnamo saves 7% on FX costs with HedgeFlows

Gymnamo, the UK's leading specialist shop for rhythmic gymnastics gear, faced a significant challenge following Brexit. New customs rules forced them to order supplies from European and Japanese manufacturers less frequently but in larger quantities, exposing them to substantial currency risk due to the volatility of the Pound against the Euro and Dollar. Founder Inna needed a solution from HedgeFlows to help stabilize costs and keep product prices affordable for customers.

HedgeFlows provided a solution that allowed Gymnamo to track exchange rates and book them in advance without having to block cash. This gave Inna autonomy and eliminated her reliance on FX brokers. The impact was measurable; on one order, HedgeFlows saved the company 7% as the Pound collapsed, allowing Gymnamo to avoid raising prices and to protect its margins.

Gymnamo