Case Study: Gymnamo keeps prices affordable with HedgeFlows

Gymnamo Keeping products affordable for UK rhythmic gymnasts

Gymnamo, the UK's leading specialist shop for rhythmic gymnastics, faced significant challenges following Brexit. New customs rules forced them to order supplies from European and Japanese manufacturers less frequently but in larger quantities, exposing them to greater foreign exchange risk and potential price volatility. To keep their products affordable, founder Inna needed a way to manage this currency exposure, leading them to seek a solution from HedgeFlows.

Using HedgeFlows' platform to book exchange rates in advance, Gymnamo gained autonomy over its currency hedging. The system allowed them to track rates and lock in favorable ones without blocking cash, ensuring cost stability for7% on a recent order when the pound collapsed, which enabled them to maintain their affordable prices and protect their margins.

Gymnamo

Inna Fikh

Founder