Case Study: The Jockey Club transforms Grand National signage and accessibility with Heckford

The Jockey Club transforms Grand National signage with Heckford, wrapping 35m of elevated walls

The Jockey Club, a major horseracing organization, sought to implement a dynamic new brand identity and improve accessibility across its venues, specifically at Aintree and Haydock Park racecourses. They engaged the signage and graphics vendor Heckford to provide a full suite of solutions including creative design, signage production, and high-access installation for these large-scale projects.

Heckford delivered a comprehensive solution that included transforming the Irish Bar into the Rum & Ginger Bar with high-elevation wall graphics and window films, alongside creating new interchangeable gate signage and accessible Braille tactile signs for Haydock Park. The results were so successful that Heckford's role was expanded from the previous year, and the new installations effectively showcased The Jockey Club's rebrand while significantly enhancing venue accessibility.

The Jockey Club