Case Study: Preston City Council gets shoppers back into Preston with Heckford

Preston City Council brings shoppers back to the high street with Heckford in a European-funded campaign

Preston City Council faced the challenge of encouraging shoppers to return to its high street. They commissioned the vendor Heckford to produce a video showcasing the city, which needed to be funded under specific European guidelines that required a focus on public engagement and the avoidance of brand imagery.

Heckford, a local team of Prestonians, delivered a passionate solution through scriptwriting, videography, and editing. Their intimate knowledge of the city and collaborative process with the client resulted in an emotive, people-focused video. The client testimonial praised Heckford's excellent communication, dedication, and the outstanding final result.

Preston City Council