Case Study: British Chiropractic Association improves member services and site performance with Heavy Penguin

British Chiropractic Association cuts site load time by 65% with Heavy Penguin

The British Chiropractic Association (bca) faced a fragmented digital infrastructure with a legacy WordPress website that was difficult to manage, lacked accessibility, and had limited integration with its bespoke CRM. Heavy Penguin was engaged to develop a future-proof, accessible, and scalable digital platform to better serve its members and the public.

Heavy Penguin delivered a complete rebuild using Drupal 10, creating a robust, member-first website that integrated with the bca's internal systems. The solution included automated data imports, Drupal Commerce, and a mobile-first design. Results included a 65% reduction in overall site load time, a 30% improvement in visual speed, and the successful migration of over 3,000 records, providing the bca with greater control over its digital strategy.

British Chiropractic Association (bca)