Case Study: Obvi increases revenue per session with heatmapAI from HeatMap

Obvi boosts Revenue Per Session 7.8% with HeatMap

Obvi, a direct-to-consumer brand, needed to increase profitability and return on ad spend from its main paid landing page. Their challenge was scaling ad spend aggressively while maintaining profitability, a difficulty they faced using their previous tool, Microsoft Clarity, due to a lack of revenue-based analytics. They turned to HeatMap for its heatmapAI service to gain better insights into user behavior.

HeatmapAI provided Obvi with data-driven recommendations, including a key suggestion to reposition a disclaimer so their primary call-to-action button would appear above the fold on mobile. Implementing this solution via HeatMap led to a significant performance improvement, including a 7.81% increase in revenue per session and a 4.69% boost in conversion rate. This resulted in an additional $2.5 million in revenue and a 100x return on investment for Obvi in their first month with HeatMap.

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