Case Study: Latico Leathers boosts revenue per session by 13% with HeatMap

Latico Leathers boosts revenue per session 13% with HeatMap

Latico Leathers, a premium leather goods brand, faced the challenge of making promotional discounts more visible and effective on its product cards. Using HeatMap's behavioral user analysis, the team identified that their discount code strategy had low customer engagement and failed to clearly communicate value at this critical decision point.

HeatMap implemented a solution that removed the underutilized discount code and replaced it with strikethrough pricing and a clear "you save" dollar amount directly on the product cards. This new design drove a 13% increase in Revenue Per Session and a 13.6% lift in Conversion Rate, proving that clear price savings significantly improve key revenue metrics.

Latico Leathers