Case Study: JellyBee achieves a 24.7% conversion rate increase with HeatMap

JellyBee boosts conversion rate 24.7% with HeatMap

JellyBee, a supplement brand with a high repeat purchase rate, needed to aggressively scale its customer acquisition without sacrificing profitability. Their primary challenge was increasing the conversion rate of their main landing page to acquire more new users while maintaining their return on ad spend. To address this, they turned to HeatMap and its heatmapAI service for conversion rate optimization.

The solution from HeatMap involved using its AI-powered recommendation engine, which identified that the above-the-fold section of the page needed optimization. Based on a specific heatmapAI recommendation, JellyBee changed its hero image from just a product bottle to a middle-aged woman holding the bottle to better resonate with their target demographic. This change resulted in a 24.7% increase in conversion rate, a 31% increase in ROAS, and over $650,000 in additional annual revenue, delivering a nearly 50x return on investment in the first 45 days.

JellyBee