Case Study: Obvi increases revenue per session with heatmapAI

How Obvi Increased Revenue Per Session by 7.8% with heatmapAI

Obvi, a DTC brand, wanted to improve profitability and scale its paid acquisition more efficiently on its main landing page. After using Microsoft Clarity, the team switched to HeatMap’s revenue-based analytics and heatmapAI product to better understand user behavior and identify which page elements were actually driving revenue and first-purchase profitability.

HeatMap’s heatmapAI recommended moving unnecessary elements ниже the fold so the main CTA could be seen without scrolling, which led Obvi to remove a mobile disclaimer from above the fold and reposition the button higher on the page. The change improved conversion rate by 4.69% and revenue per session by 7.81%, and HeatMap says the recommendations contributed to $2.5 million in revenue and a 100x return on investment in the first month.

Obvi

Ash Melwani

Co-Founder & CMO