Case Study: JellyBee achieves 24.7% higher conversion rate with HeatMap

How JellyBee Increased Conversion Rate 24.7% with HeatmapAI

JellyBee, a supplement brand with a high repeat purchase rate, needed to scale its primary landing page without hurting profitability. To support that goal, it turned to HeatMap and its heatmapAI recommendation engine to identify where the page was losing visitors, especially below the fold, and to improve the performance of its listicle landing page.

HeatMap recommended adding a human element to the hero section by replacing a bottle-only image with a photo of a middle-aged woman holding the product, tailored to JellyBee’s audience. The test, run through Intelligems with the HeatMap integration, increased conversion rate by 24.7%, ROAS by 31%, and revenue per session by 14.4%, driving more than $650,000 in yearly revenue and a nearly 50x return on investment in the first 45 days.

JellyBee