Case Study: Cooking Guild achieves 48% higher Revenue Per Session with HeatMap

How Cooking Guild Increased Revenue Per Session by 48% on Collection Pages with HeatmapAI

Cooking Guild, an ecommerce brand selling high-quality kitchen knives, wanted a way to improve total profitability by increasing revenue per session. They turned to HeatMap and its HeatmapAI on-site analytics and revenue-attribution tools to identify which products were driving the most profit on their collections pages.

Based on HeatMap’s AI recommendation, Cooking Guild tested showing different products on its collections pages instead of simply featuring the highest-priced items. The change lifted revenue per session by 48% on collections pages, delivered more than a 40x return on investment in the first 30 days, and the test ran with roughly 12,000 sessions per variant while exceeding 95% confidence.

Cooking Guild