Case Study: Cowhides Direct achieves 35% higher Revenue Per Session with HeatMap

How Conversionwise helped Cowhides Direct increase Revenue Per Session 35% with heatmap

ConversionWise worked with Cowhides Direct, an ecommerce brand selling high-quality home goods, to optimize a mobile navigation experience across a site with 1,000+ products. The company needed a way to identify the best user experience and improve topline revenue, so it moved from Microsoft Clarity to HeatMap to use revenue attribution and AI recommendations.

Using HeatMap’s AI guidance, ConversionWise ran a split test on the mobile nav that reordered menu items and added a testimonial below the menu. The change increased Revenue Per Session by 35% across the website, delivering more than a 100x return on investment in the first 30 days with HeatMap.

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