Case Study: Cowhides Direct increases Revenue Per Session by 35% with HeatMap

Cowhides Direct boosts Revenue Per Session 35% with HeatMap

Cowhides Direct, an ecommerce brand selling home goods, needed to optimize its mobile navigation to improve the user experience across its site with over 1,000 product variants. They turned to the vendor HeatMap, switching from a previous platform to leverage its heatmapAI recommendations and revenue-attribution features to increase revenue per session and average order value.

HeatMap's AI analysis provided a clear recommendation to reorder the highest-performing items in the mobile navigation and to add a testimonial section. This solution, implemented by their agency ConversionWise, resulted in a 35% increase in Revenue Per Session across the entire website. This delivered a 100x return on investment for Cowhides Direct within the first 30 days of using the HeatMap platform.

Cowhides Direct