Case Study: Cooking Guild increases Revenue Per Session by 48% with HeatMap

Cooking Guild increases Revenue Per Session by 48% with HeatMap

Cooking Guild, an ecommerce brand selling high-end kitchen knives, sought to increase its overall profitability by identifying which products were most profitable. They switched from LuckyOrange to HeatMap to leverage its revenue-attribution capabilities.

Using data from HeatMap's AI, the team discovered their highest-priced knives were not their most profitable. Acting on this HeatMap AI recommendation, they ran a test on their Collections Pages. This solution delivered a 48% increase in Revenue Per Session, achieving over a 40x return on investment in the first 30 days.

Cooking Guild