Heartbeats International
6 Case Studies
A Heartbeats International Case Study
Waldorf Astoria Berlin, a modern luxury hotel in the heart of Berlin’s City West with Art Deco styling and venues such as Michelin-starred Les Solistes, Lang Bar and cafe ROCA, needed a cohesive, high-end sonic identity that could be tailored to multiple distinct zones and change with the time of day. Heartbeats International was engaged to provide expert music curation and programming to match each space’s ambience and service level.
Heartbeats International delivered bespoke music programming for each hotel area — a neo‑classical main lobby with mood shifts around the clock, swell jazzy selections for Les Solistes, acoustic Mediterranean-inspired originals for ROCA, and jazz blended with club beats and film cuts for Lang Bar — giving Waldorf Astoria Berlin separate, continuously scheduled soundtracks for each zone. The solution created a consistent branded audio experience across the property, supported the dining and bar atmospheres, and established measurable outcomes in the form of distinct playlists per venue and 24/7 mood-based scheduling.