Case Study: SEB achieves a distinct, personal sonic identity with Heartbeats International

SEB - Customer Case Study

SEB, the leading corporate investment bank in Scandinavia, engaged Heartbeats International to develop a sonic identity to make the brand more distinct and personal. The brief focused on sound branding work—creating a sound logotype, curated playlists and a unifying music theme for SEB’s events and communications.

Heartbeats International implemented a sound logotype, playlists for social events and a music theme for films and presentations, and even produced a symphonic version performed by the Stockholm Royal Philharmonic Orchestra. The work has been activated across SEB’s touchpoints to give the brand a clearer, more personal audio presence; quantitative metrics were not disclosed.

SEB