Case Study: Max Hamburger Restaurants achieves a stronger Swedish brand identity and award-winning in-store soundtrack with Heartbeats International

Max Hamburger Restaurants - Customer Case Study

Max Hamburger Restaurants, a 100% Swedish‑owned burger chain with locations across Sweden, wanted to cement its position as the Swedish, trendy and authentic alternative to global chains. To build that clear musical identity, Heartbeats International was engaged to curate a branded in‑store soundtrack and music platform featuring the best of Swedish music for all Max restaurants.

Heartbeats International implemented a curated music selection and a music platform that plays in every Max location and doubles as a channel for campaigns and competitions. The program strengthened Max’s brand and customer atmosphere at scale and delivered measurable recognition — Max was awarded the "STIM Guitar Red" by the Swedish Performing Rights Society for its intelligent use of music.

Max Hamburger Restaurants