Case Study: Breitling USA achieves a cohesive global sonic brand experience with Heartbeats International

Breitling USA - Customer Case Study

Breitling USA, the global luxury watchmaker with boutiques around the world, needed a coherent sonic experience—ensuring the right music at the right time in every location. Heartbeats International was engaged to deliver a branded music solution and created "Breitling Radio," a designed soundtrack inspired by Breitling’s aviation heritage for stores and corporate spaces.

Heartbeats International curated and produced Breitling Radio and deployed it across Breitling USA boutiques, their head office, and as an online stream for fans, creating a consistent in-store ambience and an additional digital touchpoint. By standardizing music across locations and channels, Heartbeats International helped Breitling USA achieve unified brand expression and wider audience engagement.

Breitling USA