Case Study: ABB achieves a cohesive, recognizable sound identity with Heartbeats International

ABB - Customer Case Study

ABB, a global leader in power and automation technologies and a pure B2B company, recognized that music and sound play important roles in how it communicates. To ensure consistent and distinctive audio branding, ABB engaged Heartbeats International to create a cohesive sound identity and audio branding program.

Heartbeats International developed a three-note sound logo (A‑B‑B) and a flexible music theme produced as a portfolio of versions. The audio identity is now activated across company films, events, fairs and presentations, delivering a consistent sonic signature that enhances the ABB brand experience and is used widely across its communications.

ABB