Case Study: Caplena achieves a sharper AI feedback analytics experience with Heartbeat

Caplena processes 50 million verbatims with Heartbeat

Caplena, a Swiss AI feedback analytics platform and ETH Zürich spinoff, came to the vendor Heartbeat for assistance. Their challenge was to execute an end-to-end redesign of their product and brand identity to match the precision of their AI technology and support their next product direction.

Heartbeat implemented a comprehensive solution that included a new brand identity, a complete product design with a UI kit, illustrations, motion design, and marketing assets like stationery and trade show materials. The result is a live design system that the Caplena team continues to extend internally, refining the user experience and elevating customer satisfaction for their platform used by over 200 organizations.

Caplena