Case Study: WoodmenLife achieves compliant social engagement and business growth with Hearsay Systems

WoodmenLife - Customer Case Study

Hearsay Social partnered with Woodmen of the World, a long‑standing life insurance and financial services provider, to help the organization’s field force use social media effectively while staying compliant with industry rules. The challenge was enabling hundreds of representatives to build and maintain relationships on Facebook, LinkedIn and Twitter without risking regulatory or brand issues.

Hearsay delivered a compliant social business platform plus training and customer success support, supplying approved content and best practices to field reps. The result: more than 200 representatives actively using the system, faster content sharing, new business wins from reconnected contacts, stronger client engagement, and plans to expand the program further.

WoodmenLife

Cris Hay-Merchant

Director, Marketing Communications