Case Study: Thrivent Financial achieves 22% increase in new customer acquisition and 75% faster content distribution with Hearsay Systems' Advisor Social

Thrivent Financial - Customer Case Study

Thrivent Financial, a Fortune 500 financial services firm with over $105 billion in assets, wanted to extend its community-based marketing by empowering field representatives to use social media. The main challenge was scaling a compliant social program: manual compliance processes were time-consuming and prevented the firm from efficiently rolling out social tools across its large field team.

Thrivent selected Advisor Social for its platform and experienced support team to serve multiple user types (reps, creative services, reviewers, recruiters). The platform drove clear results: a 22% increase in new customer acquisition versus a control group, a 75% reduction in time spent distributing content, thousands of leads generated monthly, and more than 900 reps actively using social channels—each with roughly 300 connections—while streamlining compliance.

Thrivent Financial

Knut Olson

Former Senior Vice President, Mission Advancement