Case Study: Southern Farm Bureau Life Insurance Company achieves compliant social engagement for 1,000+ agents with Hearsay Systems

Southern Farm Bureau Life Insurance Selects Hearsay Social to Deploy Social Business Program for Agents

Southern Farm Bureau Life Insurance, a multi-line insurer with a local agent network across 11 states, needed a way to help its agents translate strong community relationships into an effective, compliant digital presence. With more than 1,000 agents slated to participate, the company sought a technology partner that combined industry best practices with robust compliance controls so agents could engage clients and attract prospects on social media.

Southern Farm Bureau selected Hearsay Social’s Predictive Social Suite, which gives agents access to pre‑approved content for Facebook, LinkedIn and Twitter, automated life‑event “Social Signals” alerts, and governance tools to ensure regulatory compliance. The program enables agents to build personal brands, deepen client relationships, and stay top of mind with prospects—bringing scalable, compliant social engagement to the field.

Southern Farm Bureau Life Insurance Company

David Hurt

Senior Vice President of Marketing