Case Study: Modern Woodmen achieves a local-search competitive advantage and deploys 700+ advisor websites with Hearsay Systems' Advisor Sites

Modern Woodmen - Customer Case Study

Modern Woodmen of America, a fraternal financial services organization, needed to turn its strong local community presence into a competitive advantage. Because the firm does not invest in national advertising, its financial representatives rely on local relationships—but existing advisor sites were outdated, full of canned content, and didn’t showcase individual reps’ community work or rank well in local search.

The firm adopted Advisor Sites (integrated with the familiar Hearsay/Advisor Social dashboard) to balance corporate design with customizable local content and easy publishing. In six months Modern Woodmen launched 700+ advisor sites that boosted local SEO, let reps highlight authentic community activity, were built into onboarding, and will expand toward 1,200 reps—making advisors more findable and distinct online.

Modern Woodmen

Leah White

Marketing Manager