Hearsay Systems
13 Case Studies
Case Study: La Banque Postale strengthens advisor-customer relationships with Hearsay Social
A Hearsay Systems Case Study
La Banque Postale - Customer Case Study
The French financial institution La Banque Postale, a bank with a history of innovative social media use, sought to optimize its advisors' professional presence and personalize customer interactions. To achieve this, it partnered with Hearsay Systems to implement their Hearsay Social platform.
Using the Hearsay Social solution, La Banque Postale provided its advisors with corporate-approved content and alerts for important client life events shared on Facebook. This empowered advisors to interact with customers in a relevant and timely manner. Hearsay Systems enabled the bank to strengthen customer relationships through a new, more dynamic channel of communication with its advisors.
Open case study document...