Case Study: Academy Mortgage achieves social sales and marketing success with Hearsay Social

Hearsay Social Powers Academy Mortgage on Social Media

Academy Mortgage, a leading U.S. provider of mortgage services, sought to bring its selling process and distributed sales force into the social media era. The company selected Hearsay Social's comprehensive platform to enable its hundreds of loan officers to build relationships and educate customers across major social networks, ensuring both brand protection and regulatory compliance.

Hearsay Social provided Academy Mortgage with its social sales and marketing platform, which includes modules for sales, marketing, compliance, and IT. The solution empowered loan officers to engage with clients through local social media accounts, providing exceptional customer service. The implementation allowed Academy Mortgage to deepen customer relationships, bolster its brand, and lead its industry in adopting social sales and marketing.

Academy Mortgage

Mike Jensen

Chief Marketing Officer