Case Study: COUNTRY Financial achieves 700% social audience growth and streamlined compliance with Hearsay Systems

COUNTRY Financial Uses Hearsay Social to Power Over 1,000 Financial Representatives on Social Media

COUNTRY Financial, a Fortune 1000 insurance and financial services firm with more than 5,000 representatives and employees across 17 states, needed a scalable way for local agents to use social media while meeting strict compliance and time constraints. Previously, reps’ social efforts were hampered by time-consuming processes and a compliance team that spent weeks updating and editing content.

By rolling out Hearsay Social to over 1,000 representatives, COUNTRY enabled agents to share approved content across Facebook and LinkedIn, manage their presence more efficiently, and resolve compliance issues in minutes instead of weeks. The platform helped amplify messages, strengthen customer relationships, and grow the company’s social audience by more than 700% in just a few months.

COUNTRY Financial

Fanette Singer

SVP of Marketing