Case Study: Big Y expands wellness reach and engagement with Healthie

Big Y leverages Healthie to increase geographic footprint

Big Y worked with Healthie to scale its wellness services as consumer demand for healthier lifestyles grew. The grocer needed a way to extend the impact of its small team of dietitians across more locations while offering personalized nutrition guidance, professional support, and a smoother customer experience.

Healthie provided an all-in-one platform for scheduling, marketing, registration, telehealth, food journaling, and follow-up for Big Y’s be well™ with Big Y® Nutrition Program. With Healthie, Big Y expanded virtual programming beyond its store footprint, boosted participation, and achieved a 60% or better conversion rate from registration to active participation, while also increasing sales of featured ingredients and sponsor products.

Big Y

Andrea Luttrell

Big Y