Case Study: Blue Cross Blue Shield improves maternal health outcomes with HealthEdge's Wellframe

Improving maternal health outcomes through digital engagement

Blue Cross Blue Shield faced a significant challenge with a 31% increase in pregnancy and childbirth complications, highlighting the need to provide more holistic and accessible support to improve maternal health outcomes. To address this, they partnered with HealthEdge and implemented its Wellframe Digital Health Management program to enable more meaningful connections with members throughout their healthcare journeys.

HealthEdge provided the Wellframe platform, which consolidated support for a wide range of health needs into a single solution. This allowed the care team to manage member activity efficiently through a web-based dashboard. The results were substantial, including an 83% improvement in care team capacity, an 8% increase in HEDIS outcomes, a decrease in ER visits, and an annual HR cost avoidance of $775,000, demonstrating significant ROI and improved member satisfaction.

Blue Cross Blue Shield