Case Study: Blue Cross Blue Shield boosts care management capacity and member engagement with HealthEdge Wellframe

A large Blues plan uses Wellframe Digital Health Management to Drive Care Management Capacity and Member Engagement

A large Blue Cross Blue Shield plan faced challenges in scaling its care management resources. Its care managers struggled to effectively reach and engage a large number of members through time-intensive telephonic outreach alone. To address this, the health plan implemented HealthEdge's Wellframe Digital Health Management platform to extend the reach of its staff.

The HealthEdge solution provided a digital care management platform, consisting of a web-based dashboard for care teams and a mobile app for members. This allowed for prioritized outreach, personalized daily checklists, and HIPAA-compliant messaging. The results included a 91% increase in successful calls, a doubling of the active caseload size for care managers, and a sixfold increase in member interactions.

Blue Cross Blue Shield