Case Study: Delta Air Lines achieves record global participation and 67% higher registration with Health Enhancement Systems' Walktober wellness challenge

Powerful Promotion Sends Delta Air Lines Wellness Challenge Registration and Results Soaring

Delta Airlines’ Employee Health and Wellbeing team, responsible for engaging a benefit-eligible population of 85,000 across 304 locations in 52 countries, wanted to boost registration and engagement for its fan-favorite Walktober wellness challenge. Since 2014 they partnered with Health Enhancement Systems to deliver scalable, camaraderie-based campaigns and sought a stronger, global promotional strategy for the 2018 season.

Working with Health Enhancement Systems, Delta deployed HES campaign content and timelines, a Wellness Champion toolkit, multi-channel promotion (email, intranet, posters, SkyHub), 500 trained champions and on-site incentives to drive sign-ups. The 2018 Walktober recorded 1.5 billion steps, 122,526 autumn leaf icons, 563 teams (32 perfect scores) and delivered a 67% increase in registration year-over-year, with team participation rising to 61% and 56% of participants using a Solemate.

Delta Airlines

Jennifer Swanson

Health & Wellbeing Specialist