Case Study: Scotts Miracle-Gro Achieves Smarter Lawn Care Engagement with Heady

Scotts Miracle-Gro reaches 205,000 lawns planned with Heady

Scotts Miracle-Gro, a North American leader in lawn and garden products, faced the challenge of attracting a new generation of millennial users to its My Lawn app without alienating its existing customer base. The company partnered with the vendor Heady to redesign the application and integrate new features that would modernize the user experience and connect it to Scotts' larger brand ecosystem.

Heady designed and implemented a personalized onboarding experience powered by a new recommendation engine, integrated a single sign-on system, and added location-based features for real-time product suggestions. This solution led to significant results, including 52 successful app releases and over 280 5-star ratings. Most notably, the app has been used to plan over 205,000 lawns since 2017, achieving Scotts' goal of engaging a new generation of customers.

Scotts Miracle-Gro