Case Study: Scotts Miracle-Gro achieves a more intuitive and profitable gardening app with Heady

Scotts Miracle-Gro grows My Garden to 25k plant projects with Heady

The customer, Scotts Miracle-Gro, wanted to target urban millennials with its My Garden mobile app but needed to better understand user behavior to improve functionality and engagement. The vendor, Heady, partnered with them to conduct research and redesign the application.

Heady redesigned the user journey and navigation, integrated the app with Scotts' larger brand universe for single sign-on, and overhauled the back-end for security and performance. This solution made the app more intuitive for users and more profitable for Scotts, resulting in 25,000 plant projects being started by its loyal users.

Scotts Miracle-Gro