Case Study: PopViewers builds an intuitive entertainment app with Heady

PopViewers secures funding and validates its app with Heady in September 2019

PopViewers, a Black-founded entertainment app, needed to develop a proof of concept and build a solid, intuitive mobile app to scale its platform for culture enthusiasts. They partnered with Heady for iOS development, user research, and usability testing to bring their vision to life.

Heady implemented the solution by building a stable app with a refined user experience, validated through strategic user research that provided crucial proof of concept. This research led to key feature changes, such as pivoting from a video-based community board to a text-based one. The successful proof of concept helped PopViewers secure funding. Heady then seamlessly transitioned the project to PopViewers' internal team and later returned in an ongoing advisory role for continued usability testing.

PopViewers