Case Study: LG Electronics boosts post-purchase engagement with Heady

LG Electronics improves post-purchase engagement in 10 months with Heady

The customer, LG Electronics, faced a challenge with its underutilized MyLG account portal, which felt transactional and offered little incentive for user engagement. To transform this basic utility into a strategic touchpoint that drives satisfaction and long-term value, LG partnered with the vendor Heady for a research-driven redesign of its web and mobile web dashboard.

Heady conducted extensive user and stakeholder research to inform its strategy, which led to a full UX and visual redesign of the MyLG portal. The solution improved usability with a clean layout and intuitive navigation, incorporated new features like owner rewards, and extended LG's new brand guidelines. The result was a more delightful, on-brand experience that laid the groundwork for future growth, with a principal program manager at LG noting the work was creative, insightful, and exciting for both customers and their workforce.

LG Electronics

Enoch No

Principal Program Manager, Product Operations & Strategy, LG Electronics