Case Study: Heyday builds a scalable omnichannel skincare app with Heady

Heyday launches omnichannel skincare app in 9 months with Heady

Heyday, a New York-based skincare brand, needed to build a competitive and scalable omnichannel experience to manage their customers' entire skincare journey. Their challenge was integrating a complex web of third-party tools for booking and ecommerce into a centralized system. The vendor Heady was engaged to develop a bespoke digital solution.

Heady implemented a custom iOS app and a robust backend, including an ETL process to unify customer data from multiple platforms into a single master database. This solution provided a seamless user experience for booking and product purchases. The results included a nearly 5-star app rating, a significant spike in service bookings, improved user engagement, and reduced friction in the booking process. Heady built a technical foundation to support Heyday's planned expansion.

Heyday