Case Study: David’s Bridal increases in-store traffic with Heady’s Dress Finder app

David’s Bridal boosts in-store traffic with Heady’s Dress Finder and 290-store support

David's Bridal, the nation's leading bridal retailer, faced the challenge of leveraging its extensive retail footprint to drive in-store traffic. They partnered with the vendor Heady to create a mobile strategy that would bridge the gap between online browsing and the need for an in-person dress fitting experience.

Heady conceived and built "The Dress Finder," a personalized recommendation algorithm within a mobile app. This feature helped brides narrow down dress choices via a quiz and directed them to nearby stores. Heady also modernized the app's technology by building a native mobile API to replace an outdated system, decreasing load times. The solution successfully increased in-store traffic and big-ticket purchases for David's Bridal.

David’s Bridal