Case Study: Crate & Barrel Holdings Inc. launches award-winning mobile shopping apps with Heady

Crate & Barrel Holdings Inc. launches award-winning mobile apps in 13 months with Heady

The iconic home furnishings retailer Crate & Barrel Holdings Inc. (CBH) faced the challenge of building two distinct mobile apps for its Crate & Barrel and CB2 brands without duplicating development efforts. They needed a technology solution that would support each brand's unique identity while keeping the overall system streamlined and manageable. CBH partnered with the vendor Heady to achieve this.

Heady implemented a shared SDK strategy, creating a unified backend that powered both polished, brand-specific apps. This approach significantly reduced development time and costs while delivering a premium shopping experience. The successful solution resulted in a pair of top-rated e-commerce apps, with total downloads significantly exceeding projections. Heady's work earned the Crate & Barrel app a 2024 Webby Award shortly after launch.

Crate & Barrel Holdings Inc. (cbh)