Case Study: Boutique Brands builds a custom live shopping platform with Heady

Boutique Brands builds a multi-channel live shopping platform with Heady

Boutique Brands, a family of women's fashion labels, needed an owned live shopping platform to overcome the limitations of fragmented third-party tools and support their rapid growth. Their challenge was to build a Shopify-connected system that unified real-time selling, product data, and their unique operational workflows. They partnered with Heady to build a custom multi-channel platform.

Heady built a comprehensive social commerce ecosystem for Boutique Brands, including native iOS and Android apps, a custom admin panel, and a standalone broadcasting app, all deeply integrated with Shopify. The solution provided the company with full control over the customer experience, dynamic content management, and a scalable, multi-channel broadcasting workflow. The vendor delivered a production-ready platform that unified livestream shopping and established a technical foundation for future expansion.

Boutique Brands