Case Study: Little Collins refreshes its NYC café brand with Headword

Little Collins refreshes 14 Collin expressions with Headword

Little Collins, a New York City café bringing Australian charm and cuisine to its patrons, sought to revitalize its brand identity as in-person dining resumed post-pandemic. They engaged the vendor Headword for a comprehensive suite of services including brand identity, digital design, packaging, research, and strategy to create a more memorable and elevated brand experience.

Headword developed a complete new identity package for Little Collins, which included a versatile set of logos, redesigned business cards, and menus. The solution centered on a refreshed mascot named Collin, whose cheeky and expressive character guided a new copy direction featuring punny sayings. This new toolkit was applied across all packaging and retail merchandise, successfully creating a distinctive and charming brand that aimed to make every patron smile.

Little Collins