Case Study: Godspeed launches an animated pilot and drives fan engagement with Headword!

Godspeed launches animated pilot to 1.2M impressions with Headword

Headword! partnered with Godspeed, an independent animated series from creator Olan Rogers, to address the challenge of launching and marketing a new project following a successful Kickstarter campaign. The customer needed a partner to provide creative and financial investment, produce a pilot episode, and handle all branding, strategy, and marketing to build on their initial crowdfunding success.

The solution implemented by Headword included developing the show's brand identity, creating key art, and executing a comprehensive marketing strategy that leveraged influencer outreach and merchandise. This approach resulted in the pilot achieving 1.2 million total impressions and 22.1 thousand interactions on Instagram, which was ten times the average engagement rate. Headword's involvement was crucial in successfully launching the independent series.

Godspeed