Case Study: EYEQ.ITY boosts reach and engagement with Headword brand redesign

EYEQ.ITY boosts social reach 475% in 1 month with Headword

Eyeq.ity, an eyewear retailer, sought to disrupt the industry with its affordable, high-quality glasses but faced an outdated and confusing brand image that hindered consumer trust. They partnered with the vendor Headword for a comprehensive suite of services including brand identity, content creation, and advertising campaigns to address this challenge.

Headword redesigned Eyeq.ity's logo and entire brand identity to be more legible, sophisticated, and trustworthy, reflecting the company's straightforward pricing model. This creative clarity led to phenomenal results, including a 475% increase in social media reach and a 973% increase in post engagement within the first month, while also outperforming industry averages in their digital advertising efforts.

Eyeq.ity