Case Study: Honeywell improves energy savings program discovery with Headway.io

Honeywell reduces customer service calls and boosts program registrations with Headway.io

Headway.io partnered with Honeywell to address challenges with a Dominion Energy website. Honeywell's customers were struggling to understand if they qualified for energy savings programs, which led to increased customer service calls and diminished brand trust. The project required a redesign to reduce confusion and build a self-serving quiz for program recommendations.

The solution from Headway.io began with a comprehensive UX audit to guide a complete website redesign and development on Webflow. They implemented a new navigation structure, created a block-based design system for scalability, and built an interactive quiz integrated with Typeform and HubSpot. This streamlined the customer experience, making it easier to discover and qualify for programs, and empowered Honeywell's marketing team to maintain the new site themselves.

Honeywell