Case Study: Tinder achieves 90% reduction in production localization issues and 68% fewer QA hours with HeadSpin

Tinder’s Localization team found a 90% reduction in production localization issues using HeadSpin

Tinder, the global social app available in more than 48 languages, faced persistent localization challenges: broken translations and UI issues reaching production, inconsistent international user experiences from simulated builds, and misaligned priorities across teams. To tackle this, Tinder’s Head of Localization adopted HeadSpin’s mobile experience platform to test real builds and surface localization and UX problems early.

HeadSpin provided browser-based access to 22,000 devices in 150+ global locations, letting Tinder reproduce issues, pair UX recordings with performance data, and prioritize fixes across teams. Using HeadSpin, Tinder achieved a 90% reduction in production localization issues, cut QA hours for new feature releases by 68%, sped up fixes, and delivered a more consistent international user experience.

Tinder

AJ Cihla

Head of Localization