Case Study: Tinder achieves real-time global ad testing and faster bug fixes with HeadSpin

Tinder tests ads in real-time around the world to improve ad user experience with HeadSpin

Tinder, the world-leading social app used in 196 countries, faced limited visibility into in-app ad delivery, difficulty distinguishing bugs caused by third‑party ad tech versus its own code, and a gap between simulated tests and real user experiences. To address this, Tinder turned to HeadSpin’s mobile experience platform to test ads on real networks and devices worldwide.

HeadSpin gave Tinder access to 22,000+ real devices in 150+ locations so the team could verify regional ad delivery, reproduce third‑party errors, and test ad display on any device in real time. Using HeadSpin, Tinder streamlined bug fixes, improved ad user experience, and lifted click‑through and conversion rates by monitoring and refining performance based on actual user conditions rather than simulations.

Tinder

Richard Muncaster

Head of Advertising Product