Case Study: Telstra achieves real-world network performance visibility and faster issue resolution with HeadSpin

How Headspin Is Helping Telstra Improve Performance Across Its World-class Network

Telstra, Australia’s leading telecommunications company serving over 17 million mobile subscribers, faced a core challenge: accurately measuring real-world network and app performance (video start times, call quality, messaging latency, etc.) rather than relying on imperfect simulations. To address this, Telstra engaged HeadSpin and its digital experience platform to gain continuous, device-level visibility into user experience across real networks.

HeadSpin deployed real devices in nine Australian locations and automatically collects KPI data every 10 minutes for 25 popular apps, enabling Telstra to benchmark against competitors (Optus, Vodafone), monitor OTT video, messaging, voice, roaming and Wi‑Fi hotspots, and run drive tests and pre-release device checks. Those HeadSpin insights let Telstra quickly detect, investigate and remediate issues (for example flagging consistently high video start times in specific cities), automatically alert engineers, and measurably improve network performance and customer experience—helping maintain Telstra’s market leadership.

Telstra

David Rowe

Product Performance Team Manager