Case Study: AWS China achieves faster, more reliable cloud performance in the Middle East with HeadSpin

How HeadSpin helped AWS China stay ahead of the competition in the Middle East

AWS China, a Chinese subsidiary of Amazon Web Services, faced stiff competition from Alibaba Cloud for customers across the Middle East. To quantify and improve its regional user experience, AWS China engaged HeadSpin to collect precise UX and network-quality data using real devices on real carrier networks in UAE, Saudi Arabia, Egypt, Oman and other Middle Eastern locations.

HeadSpin ran frequent packet and round‑trip tests to AWS China and competitor servers, uncovering 12 issues (including one 75% packet drop) and enabling AWS China to produce detailed competitive reports. HeadSpin’s measurements showed AWS China experienced 1.13% fewer lost packets and average round trips that were 109 ms faster than regional Alibaba servers, allowing AWS China to prioritize fixes, improve performance and better demonstrate its advantage in the region.

AWS China

Sai Peng

South SDR