Case Study: Singapore Global Consumer Subscription App Company achieves faster app load times in Singapore with HeadSpin

How HeadSpin Helped a Global Consumer Subscription App Load Faster

Singapore Global Consumer Subscription App Company faced severe performance problems in Singapore that were crippling user experience and risking conversion. HeadSpin’s mobile performance platform (Digital Experience AI Platform) detected that image downloads were taking 36.089 seconds, API TTFBs averaged ~700+ ms (some >2s), 3rd‑party SDKs took >1s to establish TLS, and API/CDN IPs were mapping to North America (e.g., 54.192.151.20, 23.75.23.87) instead of local servers — all causing high hop times and poor responsiveness.

HeadSpin worked with the company to remotely trace and fix the root causes, helping engineers switch to a lower‑latency CDN and correct problematic API connections; HeadSpin engineers debugged real devices in Singapore from California. As a result, app performance in Singapore returned to normal, fixes were implemented quickly (seconds rather than weeks), and HeadSpin’s intervention preserved user engagement and revenue conversion potential by eliminating the slow image loads and high-latency API calls.