Case Study: Dan Savage achieves a unified, expressive brand identity with Headquarters

Dan Savage unifies projects with Headquarters using a 3-part brand system

The customer, Dan Savage, needed to unify his various projects under a cohesive brand identity. The vendor, Headquarters, was engaged to create a brand system that would capture his unique spirit and appeal to both current and future audiences.

Headquarters developed a flexible and expressive brand system for Dan Savage, beginning with his podcast. The solution matched his attitude and energy, delivering an identity that is both fun and easy to use. The vendor successfully created a brand that captured the imaginations of his audience, though no specific measurable metrics were provided in the case study.

Dan Savage